Soft vs Hard
As an entrepreneur, knowing how to ‘row your boat’ is fundamental. The ‘hard skills’ which are the basic functional tasks like cooking the food in a restaurant, interpreting the law in a legal firm & writing this article as a writer take on a critical role. They ensure the business creates value & delivers on its promise.
As a company delivers on its promise with the ‘hard skills’, the importance of ‘soft skills’ emerges. These provide an entrepreneur with the oil that reduces the friction of a transaction & take on the human aspect of doing business through kind gestures like a positive attitude, genuine interest in clients & their needs, humour, interaction, a bright smile & good professional conduct. Entrepreneurs are therefore required to go the extra mile & integrate these skills in their offering to enhance the customer experience. Positives in form of recurring revenue, customer satisfaction & increased referral networks are realised which ensure the continued growth of the business.
Success Tips
Soft skills are essential to entrepreneurial success. Follow these tips to ease adoption of soft skills in your business operations;
- As a rule of thumb, never let emotion dictate your response to any given situation. Overcome the emotional hurdle & you will have full control of your response in line with the critical soft skill approach.
- Take on a measured aura with your customers. Find the perfect balance between a service professional & casual acquaintance.
- Always approach a customer with positivity. Never fall to the temptation of negative sentiments that tend to be the norm in our lives.
- Never quarrel or get in an exchange with a customer. Listen to what they have to say & give a measured response.
Outcomes
The positive outcomes of a soft skill approach are plenty. Here are a few to pick from;
- Increased service level of the business
- Improved relations with clients
- Increased goodwill of customers
- Improved network referrals
- Customer satisfaction
Thank You for Reading.
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