As a toddler, learning a language came easy. Language exposure in an environment where its spoken was key to the ease at which I comfortably got a grasp of my English & Luganda that has helped in my academic, social & most recently survival aspect of life. This appreciation of language & its powerful effect has prompted me to seek more powerful applications of language.
Business Language
Effective communication is an important ingredient for business success. My first exposure to the art of Business communication came in the year 2016 through a audio podcast that gave me a small glimpse of the subtle art of professional dialogue. This awakened my awareness of language as a tool to effectively present business discussions to achieve maximum impact.
The language of business entails the effective use of language, choice of words & clear definition of business objectives to ensure successful achievement of business goals.
With communication & language going hand in hand, an entrepreneur must polish their language to effectively convey their message in a business-oriented way.
The following tips ensure successful business communication;
Create a strong distinction
The words chosen should take on a strong commercial & business orientation. A strong distinction should develop between the tone, choice of words & language used in social, affectionate & academic dialogue with those in business related discussions. Obscenity & informal language should strictly be avoided.
Choice of Medium
An appropriate medium should be chosen to conduct effective business communication. A business proposal is best presented on email than on Facebook Messenger.
Business language is not conversational
Communication in business should take a measured approach. A balance between conversation & serious discussion should be developed to ensure business objectives are met. Aspects of casual conversation like humour, small talk & storytelling should be kept at a minimum with emphasis on serious business objectives the norm.
Business Communication is minimalist
Keep the communication minimal & effective as possible. Reduce the volume of words used & deliver a message of the highest possible clarity.
Develop a structure
A structure of dialogue should be developed with an emphasis around core business objectives & outcomes to guide business communication.
Emotional Intelligence
Effective business communication should be emotionally neutral.
Approach
Adopting effective business language is a continuous process. Over the years, I have embraced the art of business communication through;
Reading business material in articles & books
This polishes your vocabulary with a set of words effective in business communication.
Attending meetings
These improve presentation skills & provide the much-needed confidence in business related communication
Defining business objectives
Properly defined business objectives ensure clarity of purpose in all business dialogue with the right information.
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