
1. What is IQ?
IQ is a Knowledge Management service by Ideation256 that entails the profiling of companies to establish facts & information that can be categorised and developed to achieve marketing outcomes. It helps define the company in a clear & precise way.
2. Why IQ?
The IQ service provides the following benefits;
- Build a strong knowledge system for the marketing & communications function.
- Improve the general understanding of a company, its value in form of service & products offered & its core purpose.
- Improve stakeholder engagement in form of clear communication of the company & its core purposes
- An improved clarity of purpose through the creation of literature & messages intended to clarify the company & its value
- Extending the business development function of a company with a body of literature & knowledge aimed at facilitating the process.
3.Who needs a IQ?
IQ is tailored for service companies & institutions aiming to build a knowledge system for their marketing & communications function. This is intended to clarify the company’s purpose in the simplest of ways.